Optimizing Customer Journey Marketing in 2026

Google Analytics will divide your web traffic into traffic classifications such as: Organic traffic is the traffic that originates from online search engine like Google or Bing This is the traffic that shows up when somebody types in your site's URL, opens your website through a bookmark, or when Google can not recognize the traffic source Recommendation traffic is the traffic that originates from links to your site somewhere else on the web If you're running Google Ads, that traffic will appear here This is the non-ad traffic that gets here from social media platforms like Facebook or Twitter If you desire more detail, you can dig deeper in the Acquisition report to find traffic sources. With this info, you will know where to invest your time and cash. If you're doing not have organic traffic, you need to focus more on search engine optimization. To go deeper on which traffic source produces the most earnings for your site, the Acquisition report has you covered there, too.

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In this area, the most useful report for novices is. In this report, you'll see all your pages that were checked out in the time period you have selected.

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This offers you a clear image of how each of your pages is carrying out. In the exact same area, you'll find a report. This report has much of the exact same metrics as the report, however concentrates on landing pages the pages your visitors first arrived at when they visited your website instead of all pages.